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Branding/Marketing Plan Request for Proposals (May. 27th, 2009)

West Side Community Health Services seeks to develop a branding/marketing plan and targeted marketing campaigns that will increase patient visits to WSCHS clinics.

West Side Community Health Services (WSCHS) is the largest community health center in Minnesota, currently serving over 33,000 patients each year in 18 locations throughout St. Paul, including neighborhood clinics, public housing sites, homeless shelters, and public high schools. As a federally qualified health center providing accessible, quality health care to a broad range of diverse communities, WSCHS services are provided on a sliding-fee scale and include primary, specialty, preventive, urgent care, complementary, pharmacy, dental, OB/GYN, mental health, social and wrap-around services such as child care, transportation and assistance with health plan enrollment. In the last 37 years, WSCHS has become an expert in increasing access to health care and related services for Latinos, Hmong, homeless people, public housing residents and adolescents. WSCHS’ mission is caring for the health of diverse communities, with an overall goal of improving the health of disadvantaged populations.

WSCHS seeks to develop a branding/marketing plan and targeted marketing campaigns that will increase patient visits to WSCHS clinics. Branding opportunities for WSCHS include the high value of a culturally competent, patient-centered “health care home” that is known for quality, accessibility, and affordability. Critical brand distinctions include:

  • Patient-Centered care management
  • Cultural competency
  • Quality
  • Affordability
  • Reducing disparities
  • Improving health outcomes

WSCHS seeks proposals from qualified contractors on how they would work with WSCHS in developing this plan and related action steps.

The deadline for submission is June 15, 2009. WSCHS anticipates making a selection by early/mid-July with a project start date in mid/late-July.

If you are interested in submitting a proposal, please click here for further information.

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Administration • 153 Cesar Chavez Street • Saint Paul, MN 55107

651-602-7500 • info@westsidechs.org